When dealing with a market place such as Amazon it is important to cover all of the areas that they highlight as being operationally important.
Many sellers believe that they cannot improve their order defection rates or that the issues they are faced with cannot be resolved.
At eCompass we can help with defection issues big and small. Your overall rating problems may come from a singular small cause, or you may find that your method of communicating with Amazon over issues might need tweaking.
As with all of the metrics within the Amazon system, negative Amazon order defection rates can lead to lower account ranking and further problems in the future.